The easiest and most revolutionary way to collect, database and manipulate Web Form Post data. It gives you the ability to create and dispatch to your own mailing lists (without the mailing servers free service messages), each message personalized (e.g. Hi Daniel, etc), complete with attachments, signatures, etc. You can even send a differentdispatch to people with specific geographical criteria. How about sending a special birthday greeting e-card on that persons special day?