Every marketing or promotion campaign is designed to appeal to something which hasn’t been done before; which particularly makes up the USP (unique selling proposition) targeting a particular audience group. Market research and consumer group studies give a raw material to advertisers and manufacturers to determine the customer psyche that assists them in designing promotional messages. Intense competition and volatile markets make brands outdoing each other in terms of competitive advertising and extracting possible deficiencies in competition strategies. Hence, most of the time the creators are doing guesswork and may hit the bull’s eye in the process; to do away with such guesswork, Eye Tracking Studio 0.1 assists the users in tracking studies and making analysis out of consumer studies making the campaigning process immensely simple through tracking eyes and human vision.

Eye Tracking Studio upon launch opens with a neatly organized interface with the chief options placed at the top and left pane. The main screen shows the eye study that enables the users to decipher and create campaigns appealing to the targeted customers. This special software package entails multiple procedures that help the user to gain insight into human focus and cognition and behavior pattern that can help the user to design concepts and campaigns. It also helps in creating powerful visualizations and performs quantitative analysis. Offering a myriad of scientific research helping eye tracking studies and manages all kinds of studies easily. It makes eye tracking metrics easy to extract and helps in integrating gaze data and key strokes and handling of web page elements.

To conclude, Eye Tracking Studio 0.1 certainly comes across as a unique tool that ascertains the buyer’s psyche and eye focus to precisely determine the fixations and draw analysis on that basis and hence scores a rating of 4.5 points.