The ICS Free Financial Toolbar puts financial search, stock quotes, charts, SEC filings, stock news, and financial audio commentary at one place. It installs in Microsoft Internet Explorer in seconds.

Pros: The ICS Free Financial Toolbar is installed in the MS Internet explorer very easily and provides access to financial search, stock quotes, charts, SEC filings, stock news, and financial audio commentary. The toolbar includes a free popup blocker, Google and Yahoo Search engines. Various advisory services are provided at the home site by and expert name “Ice man”. You`ll have instant access to the finest charts and stock tools on the web, including quotes, interactive charts, volume actives, Option chains, market movers, and company profiles. Ice man’s services include daily commentaries on day trading and swing trades, articles and reports on various aspects of stock market, inter day updates on the stock commentaries, advisory on the penny stocks and so on. Online audio content updated throughout the trading day is at your fingertips with commentary from over a half-dozen actual floor traders and analysts.

A set of advisors comment on aspects of trading, these include the Iceman himself and futures analyst, educational trader, pattern trader, experienced trader as well as other experts. Sections feature stocks in two categories, diamonds and hidden treasures. Various issues about current trades are featured in morning commentary, positions, whispers, shorts and Ice-cold blog. Research tools and a whole set of member services present a well rounded site suitable for people dabbling in stock trading.

Cons: While the true indicator of goodness of such a toolbar application would be how effective it has been in earning people money that is hard to judge in a short evaluation like this. The site facilities seem good, navigation is fine.

Overall this is a 4 star application assuming the content of the commentary etc are truly relevant.