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XPricer 1.08 by D MacdonaldDownload

Editor's rating  
Users' rating   (1 votes) Rate it!
License Shareware / $24.95
Downloads 38
Publisher
File size 3.7 MB
Date added 9-Nov-2008
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Editor's review:

Consumer price appeal for 300,000 price points, from $0.01 to $1 million. Select a price range and instantly chart the 10, 20 or 30 most appealing price points. Fine-tune your prices by a few cents and see profits rise 10 or 20%.

Pros: What pricing numbers are really attractive to customers, is $99 better than $100 as a pricing point, is there a magic pricing point or are there some points to avoid? These are some questions that bothers you while deciding the price of a product. The application tries to let you look at consumer price appeal for 300,000 price points, from $0.01 to $1 million. That the pricing point is crucial is known and a few cents change in prices can mean a huge positive change in the revenues and profits. Fine-tune your prices by a few cents and see profits rise 10 or 20%. Select a price range and instantly chart the 10, 20 or 30 most appealing price points.

Differences in appeal for different price points has been established, but quantification of price point appeal has remained elusive. Familiarity breeds liking as a principle is well established. It follows that the most often-used prices will be the prices to use. The most often-used prices will have the greatest appeal. From the internet we can find the relative popularity of any price number, simply by searching for that price, and viewing the number of search results. If we search on $4.95 and $4.99, we will know, by the number of search results, which is the more popular price number, and therefore which has the higher appeal. In point of act, $4.99 is about 55% more popular and appealing than $4.95! Pricing psychology therefore indicates that by raising a product price by only 4 cents, from $4.95 to $4.99, sales will increase much more - because the customer feels right about the price. XPricer software incorporates a database of over 300,000 price points, each quantified as to its relative popularity (frequency of use), and by extension, its price point appeal (consumer comfort with or liking for that price number). Stringent data collection methodologies have been used to assure the most reliable pricing database available. To use XPricer, you simply adjust the upper and lower price limits using slider controls, to select your price range of interest. Instantly you`ll see the 10, 20 or 30 most popular and appealing prices within that pricing range. XPricer is compatible with Windows XP and Vista.

Cons: Nothing problematic noticed.

Overall: This addresses a vital area in product pricing and e-commerce in particular. This is certainly a 4 star level product.


Publisher's description:

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