It’s a bulk mailing software is designed for e-mail marketing campaigns. This bulk mailing software offers a complete solution for HTML-based email advertising. It is an easy-to-use, powerful and cost-effective email marketing tool for Internet business.

Pros: HTML based e-mail is a tool that’s increasingly used by marketers for all kinds of mass mailing. Microsoft Outlook Express, The Bat!, Eudora, etc. support HTML mail formatting but can pose problems as a mass mailer. Not many mass mailer on the other hand cannot support HTML, thus choosing a right masse-mailer that can support HTML is critical to business. This application is an effective email marketing tool for Internet business professionals. Bulk mailing capability brings down the cost of contacting prospects for selling efforts on the other hand contacting customers for customer service issues also become that much cheaper. The HTML support provides support for Any fonts (faces and sizes) in your e-mail, Images in e-mail, color or an image background to the message, attachment of any type of file, clickable links and an easy user interface for creating/ editing newsletters and e-mail messages.

The number of subscribers in your mailing list is unlimited. You can send emails to thousands of people in a few minutes with the ability to personalize each of the messages. These personalization may cover his name, ICQ or MSN number, email address, etc. It will look like a normal email message, not like unsolicited junk e-mail. All personal information is stored in a single file together with the mailing list and is merged with email automatically when messages are being sent. Unlimited number of groups with capability to handle bounces and e-mail verification is possible. E-mail lists can be imported and split testing done on parts of mail-list. Multithreading provides means of speeding up when resources are available.

Cons: What constitutes spam and legitimate e-mail marketing can get to be overlooked. It is the responsibility of the user not to spam others.

Overall a good set of features with ease of use this application rates a 3 star.