Reviewer, 2007-12-03 07:25:00

If you use email marketing campaigns for the publicity of your business, this is one software you should check out. As you must already be aware, personal touch goes a long way in gaining and retaining customers and the Advanced Mac Mailer helps you to personalize the innumerable mass mailers that you send out; thereby, adding that very effective personal touch to your emails.

This software lets you set up certain message template with certain embedded variable fields and then plugs in the values for those variable fields with data from your customer database. There are no limits to the number of subscribers you can send these emails to. Further, the Advanced Mac Mailer ensures that every subscriber receives the personalized email with all the fields and headers properly filled in and therefore reduces the chances of the mails not being delivered to a great extent. Moreover, the Advanced Mac Mailer allows you to import customer information from other programs by using CSV files as data feeds or extracting only the email ids from other file types. Added to that, the extremely user-friendly interface of this software makes it a wonderful tool to work with. Next, you can even create various recipient groups. You can add to, delete from, or edit the customer information in these groups just by clicking on the ‘+’, the ‘X’, or the pencil icon on the main toolbar. The toolbar also gives you icons for importing and exporting data; the standard New, Save, and Open functions; and the Find, Start, and Reset options.

All in all, for its look and ease of use along with the solution to the mass mail personalization problem that it provides, the Advanced Mac Mailer earns a rating of 4.0 on a scale of 5.0.