Mass Mailing Software, as the name suggests is a professional mass mailing software. Using this software, you can personalize and send your newsletters or special offers or other mass mailers to an unlimited number of subscribers in a matter of minutes and that too in a very organized manner.

Using this software, you can create specific templates for your mass mails. This is very easy to do as all you need to do to create a new message template is click on the New Template icon on the toolbar and enter the details of the message in the relevant boxes. This message would have embedded customer information variables the values for which would be picked from the customer database and your email message would get personalized without any added effort from your end. Moreover, since the emails you send out are personalized, they will stand out from the junk mail and be noticed by your potential customers or subscribers; thereby, increasing your opportunities for expanding your customer base. Further, though the user interface looks a little drab, it is extremely user friendly and easy to use. The icons on the toolbar are self explanatory. They include icons for creating a new template, editing or deleting a template, canceling email, and viewing the log along with the Send to, Track Report, Address Book and the Help icons. The email sending process can also be started or stopped by clicking on the relevant icons on the toolbar. However, the USP of this software for us is that it uses an in-built email server to send out the mass mails instead of the ISP server.

In other words, if you want a cheap and effective way to send out mass mails to your subscribers then you should consider the Mass Mailing Software. Because of its unpretentious and easy to use interface and excellent functionality, we give it 4.0 points out of 5.0.