This is a contact management plug-in to outlook that helps you classify your customers as critical, important and general categories. Depending on what category they belong to you may need to apply suitably intense efforts to maintain the relationship.

BizMaster 10-30-60 for Outlook is an Outlook plug-in application. It utilizes the theory that about 10%of your contacts/customers are critical and very important to you. Another 30% are important as they are likely to generate repeat business at times. The other 60% are current customers but you are not sure of how they would behave as far as further business opportunities are concerned. Thus the theory is to apply your efforts tuned to this reality. Your limited time and corresponding efforts will have to be tailored to this business importance. The plug-in will help you categorize customers in this 10-30-60 spectrum. The other theory this plug-in tries to utilize is the group management theory so that these attributes can be determined reliably.

It is positioned as enhancing Outlook Contacts and Group management via user-friendly and straightforward interface. From the perspective of customer relationship management it`s suggested the 60% group be contacted periodically in order to identify possible business opportunities. The 30% of important customers, need more frequent communications as the probability of them bringing business opportunities is higher. The top 10% of customers are key clients who are critical to your business need to be contacted more frequently. This is a useful tool in your business and you should give it a try if you are looking for some kind of customer relationship management tool.