In our era of technological advance, digitization of each and every process concerning our lives has taken place and computer systems are a utility that we cannot survive without. Show business and promotion based working has made it imperative for companies to come out with effective strategies to survive in the market and express their business in a way that enhances the recall value of the brand by the potential customer. Companies like IBM, Nike, and Coca Cola are just few of the numerous examples that we have around us for successful promotional campaigns in which the logo plays an important role. Several designing applications having varied features and tools assist designers and business owners in conceptualizing and marketing logos that become the face of an organization. Logo Ease 1.0 works on exactly the same premise and helps in designing intuitive logos.

Logo Ease opens with a vibrant and colorful looking interface with major options and tools placed at the top in the form of icons. The right panel also consists of several options that are assistive in creating logos like adjusting the font and size and filling color. The software can easily design business grade logos and output file formats that can be put to use in web designing and office applications, and that too for free! It can also help in customizing the designs depending upon the business requirements and consensus among the people involved. The in-built gallery offers 100s of images to play with and add several stylish fonts and browse through the unlimited designing possibilities with the help of this application. These logos can be designed for presentations and company launches or simply can be played around with it for fun.

Overall, Logo Ease 1.0 certainly proves its mettle in the designing logo and concepts; however owing to the common utility base and extensive competition, the application scores a rating of 3.5 points which can also be substantiated with the mediocre feedback available.