UltimateCPM is an online network of advertisers and publishers. Advertisers can create ads for their online business. The tool requires you should be registered, it is free. It is possible to use banner ads as well as text based messages. The servers provided by this service serves up the ads worldwide. The service providers have created a large network of ad publishers. The publisher account for which one can register is meant for people who are ready to publish ads from the ad servers provided by this service. Such publishers can generate revenues as the advertiser will get a share of the ad revenue for every click through. They will need to provide some web site real estate where the ads could be displayed. Actual advertisers pay for every click through, the publishers gets a share of this revenue.
There is an option available for restricting ads coming from specific sites that help filtering out ads from competing products/ competitors. The service has a declared policy of zero-tolerance towards attempts to fraud. This ensures only genuine clicks are passed through. Strong fraud detection mechanisms help detect click frauds. They are committed to reverse the charges generated from such fraudulent click-throughs. Advertisers are assured of a wide audience through the large and expanding publisher network. The service helps advertisers reach specific audience through keyword targeting. The system in the service is able to suggest keyword click bids that are optimal. As publishers you will be able to display adds/banners that relate to your site content.