AdwordsReporter 2.0.4 is an Adwords account analyzing tool that provides instant results to its users. It functions promptly, where with Google Adwords campaign every click takes some time till you’re provided with the requested results. The derived Adwords results are easier to understand and interpret, as these are generally shown in graphical view displaying how your campaign’s different properties had changed during last period. It facilitates you to create 56 separate graph combinations for examining the Click Through Rate, clicks, impressions, position, purchases, total costs, cost per conversion, content cost per click, and maximal cost per click.

For using the AdwordsReporter 2.0.4 tool, firstly you require creating a report within Google Adwords account. After logging in, you’ve to select `Reports` tab, choose to generate a new report, and mark ‘Ad Performance’ for the type of report to be generated. Following these, you would’ve to configure settings, and also can add or remove columns, and set filters for specific results. Now, specifying report name, and saving it as a template, you’ve to schedule it for further automatic reports generation. Also, you’ve to enter necessary email address, and set report attachment to be sent as XML. Now, click ‘Create Report’, and after receiving and downloading the XML file, simply import it to AdwordsReporter’s database. When file is loaded, select the data range for report generation through related fields provided at upper side. Even you can view data for this week, last week, this month, last month, custom, or all. If you select Custom, you’re allowed defining individual time frame. Now, the AdwordsReporter data would be shown within different columns such as campaigns, clicks, impression, average cost per click, cost, conversion rate, average position, return of investment, etc. It presents data in red and green, with red depicting monitory loss and green defining money you make. Furthermore, the AdwordsReporter provides graphical view of the report data. The program allows importing, exporting and printing the reports.

AdwordsReporter 2.0.4 utility is a competent Adwords report generator, which lets you derive results of any date along with graphical view. The program has justifiably been marked with 4 rating points for its exclusive tool-set and quick and reliable performance.